Back together, stronger than ever.
The excitement is building as the 2024 cycling season is just around the corner, and we at BORA - hansgrohe are ready to make history! Our team, strengthened and motivated, is looking forward to being at the start lines of the famous Classics and Grand Tours.
We invite you to be part of our journey – whether at the roadside or from anywhere in the world.
Do you want to experience the team up close and share our passion? Then you are in the right place! Discover the exclusive BORA - hansgrohe Collection 2024, developed in close collaboration with our partner Sportful.
With fresh light green accents, BORA - hansgrohe will stand out in the peloton with Sportful in the coming season. The highly visible colour provides a strong contrast to the familiar dark green base tone. From head to toe, the new colour appears several times throughout the racewear and creates a perfect match.
With this design, Sportful makes its comeback as an outfitter for the German UCI WorldTeam.
Alessio Cremonese, CEO of MVC Group (Sportful holding) declared: “BORA - hansgrohe represents, for us, a very important asset on both the product and marketing side. We tried to create a product collection that, on the one hand, could 100% satisfy all the requests and needs of the athletes and, on the other hand, was inherent to our current product collection. For us it is very important to be able to convey the team's message and experience also in on-line products that most directly affect the consumer."
Our 2024 Sportful BORA – hansgrohe team kit is designed with no compromises, and a singular ambition: to provide the team with the fastest kit in the World Tour.