BORA hansgrohe German Professional CyclingBand of Brothers


The premium brand is titel sponsor for BORA - hansgrohe


The Hansgrohe Group has been engaged in athletic sponsoring for numerous years, endorsing and supporting many athletes on a regional scale. Since the 01. January 2017 these activities are now extended to the cycling team “BORA - hansgrohe”. The engagement with the renowned manufacturer of premium branded bathroom and kitchen products from the Black Forest underscores the German identity while recognizing the superior characteristics of the cycling team.



Hans-Jürgen Kalmbach, Chairman of the Executive Board of the Hansgrohe Group: “The brand hansgrohe stands for water – Meet the beauty of water – and is therefore inseparably linked to athletics. Competitive cycling is a sport that is dynamic and thrills masses. We do exactly the same with our products for the bathroom and kitchen.”

hansgrohe stands for:


  • Excellent Quality
  • Modern design
  • An eye for Details
  • Extraordinary customer benefits


The bathroom and kitchen are living space where people spend a lot of time. hansgrohe strives for users enjoying  this time to the fullest and wishes that people appreciate their encounters with water as a true experience. To ensure and enrich this claim, hansgrohe is constantly developing new innovative products for the shower, bathroom and kitchen. In addition to concentrating on an impressive user experience, hansgrohe places great emphasis on design and user-friendly functionality. 


Since over 30 years Phoenix Design shapes the design philosophy of hansgrohe products. It is with this that the sanitary fittings manufacturer for numerous times won the “Red dot – Best of the Best Design Award” or the “IF Golden Product Design Award”.


To find the nearest hansgrohe retailer: