Sportful will be the outfitter for BORA - hansgrohe from the upcoming season onwards, providing racewear for the team’s WorldTour pros. Selected products include the Bomber Jersey, the LTD Bibshorts and the entire Fiandre line, which guarantees maximum protection in all weather conditions.
The joint history of Sportful and BORA - hansgrohe has already had several highlights. For four seasons, from 2018 to 2021, the Italian brand was the outfitter of the German UCI WorldTeam. It was one of the most successful periods for the team, winning almost 20 stages in Grand Tours, more than a dozen national titles, and a cobblestone in Roubaix.
Ralph Denk, Team Manager of BORA - hansgrohe: "Together with Sportful we had one of the most successful phases in our team history. We celebrated success at Monuments and Grand Tours. That created a connection that extends far beyond equipment. Our performance team knows and appreciates Sportful products. I'm looking forward to Sportful supporting our ambitious goals from the new season."
Alessio Cremonese, CEO of the MVC Group, the owner of Sportful, says: "For us, it is with great pleasure and pride that we return to a partner like BORA - hansgrohe, with whom we have won so much and have always experienced excellent rapport. This partnership feels a bit like a homecoming. We are convinced that BORA - hansgrohe can be the right team to represent Sportful and its style within the WorldTour."