BORA - hansgrohe inks partnership with Dynamic Bike Care
The WorldTour outfit from Raubling has joined forces with the Dutch bike care and maintenance company ahead of the 2022 season. As part of a long-term deal, Dynamic Bike Care will become the exclusive supplier of bike care products to the team.
Under the partnership, BORA-hansgrohe will be employing a wide range of products in the areas of cleaning, lubrication and assembly, as part of the daily upkeep and maintenance of its equipment. However, the partnership also extends beyond the day-to-day utilisation of such materials to ensure the working order of its bicycles, with the team also playing a role in the development of new performance-focused products.
“From a technical and performance perspective, I can say that we are very lucky to have Dynamic Bike Care as a partner for the next few years. We’ll now have the opportunity to use top-level products, such as the Speed Potion Wax (the winner of the Bike Motion Award 2021 in the “Performance Improvement” category). These products are of a very high quality and will definitely help the team to work towards achieving our goals on the road.” – Gerd Kodanik, Head of Technical Development at BORA – hansgrohe
“Dynamic Bike Care is extremely proud to be part of the selected group of top brands in the cycling industry that BORA – hansgrohe partners with to ensure riders and staff have access to the best possible products. Signing a partnership with a world class team like BORA – hansgrohe solidifies our position in the peloton and enables us to continuously develop top notch bike care products in the same high pace we have been doing since we acquired the brand in 2020” - Rob Fleu, Managing Director at Dynamic Bike Care