BORA – hansgrohe launches 2021 Sportful kit
A new meaning to the familiar chevron design and a dedicated tone of grey as the new main colour characterise BORA – hansgrohe’s 2021 outfit.
A team’s kit should always reflect its values and respect its history as well as its distinctive traits. With this objective in mind, the design of the BORA - hansgrohe kit has received a refreshed look with a cool and modern light grey colour, while keeping the iconic chevron at its core.
The chevron is inspired by paint brushes, with its colours being picked up in the launch video through the streaks of face paint - typical of American Football teams – used by the riders to represent above all solidarity and courage, values that form the foundation of the Band of Brothers.
"As a WorldTour Team, our first priority always lies in performance. Sportful has worked with us over the years to develop extremely fast material. But at the same time, we’d also like to present our fans and riders with striking designs. That's why we've decided to choose a dedicated light grey as the main colour in 2021. Sportful is convinced that gentle grey tones are increasingly becoming a colour trend in the fashion industry, so of course we’d like to stand at the forefront of this, right from the start. We will also remain true to our chevron." – Ralph Denk, Team Manager
“We are always committed to providing our customers and pro riders with the best technical solutions, combined with a touch of style. Our fourth year together with BORA - hansgrohe was the perfect chance to do it. With the team, we are fully aligned towards a vision aimed at performance, but we also share the same values. The new chevron design strives to put these values on lycra, while the new colour is our tribute to the team’s main sponsors and is inspired by their premium products. It’s a shade of grey that we have added to our colour palette as BORA - hansgrohe Grey. From now on, this dedicated shade will be featured only on the team’s products.” – Alessio Cremonese, CEO Sportful