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Press Releases | 27.08.2020

BORA - hansgrohe presents special-edition Tour de France jersey

In addition to the colour change to a more prominent white, the Ötztal logo occupies an even more noticeable position on the special-edition jersey, designed by Sportful, for the 2020 Tour de France 2020.

"I am pleased that Ötztal Tourism’s commitment is already flourishing here. From a tourism perspective, the Tour is of course THE platform in professional cycling. I hope that our successes and riding style will make viewers around the globe more aware of the beautiful Ötztal Valley. The white jersey was already a great success last year and very popular with fans. We hope that with this, we can offer an attractive alternative to our black kit this year as well.” - Ralph Denk, Team Manager

"Since the first of January this year, we have been partners of BORA – hansgrohe, and we are accordingly represented through our Bike-Ötztal logo on the team’s jerseys. This commitment has had an immediate effect, and the response has been consistently a positive one. That is why we have decided to appear even more prominently at the Tour de France, the highlight sports event of the year, and also with our core brand Ötztal, in order to place the destination’s unique cycling culture on “international display.” We wish all the best to the eight riders who will be pursuing sporting success on their upcoming journey.“ - Oliver Schwarz, CEO Ötztal Tourism

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