Privacy Policy

Privacy Statement for the BORA – hansgrohe Website (

The BORA – hansgrohe Website is operated by Denk Pro Cycling GmbH & Co. KG (in the following: RD), based in Niederndorf, Austria as controller.

Privacy Policy

The protection of personal data plays an important role in our company. Therefore, we operate the BORA – hansgrohe Website consistent with the laws dedicated to the protection of personal data and data security. In the following you will find out which data we eventually collect, how we process and use them and to whom we eventually transfer them.

Collection, Processing und Usage of Personal Data

When you visit the BORA – hansgrohe Website, we generally find out only anonymous data, like the website from which you visit us, your Internet Service Provider, the sites, which you access on our website, your operating system and your web browser. RD uses this information solely for statistical purposes and to improve the service on this website.

We do not collect any personal data over the BORA – hansgrohe Website, except for, you provide us such data on a voluntary basis - for instance when you contact us, e.g. to receive certain information. Otherwise we only collect, process or use your personal data, if you gave us your explicit consent or if special legal provisions allow this.

Usage data, like the Internet Protocol Address and respectively information about the start and duration of usage, are being generated automatically due to the employed technical means. For this reason the named data are mandatory for the communication with you. Data that is no longer needed for communication purposes will be deleted or anonymised by us.

We use cookies (currently a UTM Urchin Tracking Module) for purposes of web statistics analysis, hence to ensure a user friendly and need-driven design of the website. You have the possibility to decline the storage of a cookie by setting your Internet Browser to delete any cookies from your computer hard drive, to block all cookies or to warn you before the storage of a cookie.

Purposes of Collection, Processing or Use

All personal data, which accumulates while you visit the BORA – hansgrohe Website will be handled compliant with the relevant data protection laws. Your personal data will only be collected, processed or used for the purposes of carrying out your requests as well as for preserving our own commercial interests regarding the need-driven design of the website and other marketing activities.

For the maintenance of the BORA – hansgrohe Website as well as for the press work we fall back on the expertise of specialized service providers, who may collect, process or use personal data on our behalf. 

We or any commissioned third party will not sell your personal data to third parties or merchandise them in a similar other way.

Purpose-driven Usage

RD will collect, process and use your personal data only for the purposes that have been communicated to you, unless the collection, processing or usage

− takes place for purposes that are directly associated with the original purposes,

− is necessary for the preparation, negotiation and fulfilment of a contract with you,

− is necessary due to a legal provision or an official order judicial order,

− is necessary for purposes of legal protection or for the defence against legal claims,

− aim at the prevention of misuse or other illegal actions, that may compromise RD's systems and with it the data security.

Data Security

RD ensures through technical and organisational measures that your personal data is protected against accidental or illegal deletion, alteration or against loss and unauthorised transfer or access.


RD is not responsible for the privacy policies or the content of other websites to which links exist.

User Rights

At any time you have the right to withdraw your consent for the collection, processing or usage of your data, which you gave us with effect for the future. RD will carry out your motions for disclosure, correction and deletion as well as for other rights readily and within the legal framework.


For any questions with regard to the processing of your personal data, do not hesitate to contact us directly at RD. Please find our contact details in the imprint