BORA hansgrohe German Professional CyclingBand of Brothers

Effortless Performance: BORA - hansgrohe rides SRAM RED AXS

SRAM is launching the new generation of SRAM RED AXS. This is SRAM's lightest and most refined groupset ever. RED AXS is effortless to use, so that our riders' performance represents 100% of what they put in.

Danny van Poppel

“I'm super happy with it. It's my first year with SRAM. And I'm a big fan - for me it's the best groupset out there right now.”

 

The new shift-brake control design stands out. The hood shape was redesigned for even more comfort, better finger wrap, increased reach adjust range with no danger of bottoming out on the handlebar.

Gerd Kodanik, Head of Head of Technical Performance at BORA - hansgrohe

“The new shape of the hood is great. When our riders tested it for the first time, they all loved it. That's great because we have so many different riders and the new design fits everyone.”

 

Danny van Poppel

"The new levers are super nice. You can grab them really well - it feels so smooth."


Less effort to brake. A higher brake lever pivot let our riders easily brake with one finger. 80% less effort braking from the hoods, and 33% less effort from the drops.

Danny van Poppel


“I was able to brake with just one or two fingers - even in the rain on a steep downhill. That's amazing. Usually when I brake too hard it blocks, but this one is consistent.”

 

Gerd Kodanik

“In the beginning the guys were a bit cautious because the braking was so good. This is definitely a big step.”

 

Less effort to shift. SRAM RED AXS includes a narrower front derailleur cage with autotrim for fast shifting and quiet running.

At 2496 grams, SRAM RED AXS is not only SRAM's lightest groupset ever but the lightest electronic groupset available.
 
Gerd Kodanik

“We weighed all the parts because it's impressive how light the groupset is. We are now at the weight limit with our bikes - we are in the game!”